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Zlatiborac - Our values, vision and mission / Values

Our values

Our values are the foundation of our business. They help us to have a clear direction in which to move, to simultaneously invest in quality, nurture tradition, and preserve nature. See what the values are we are inspired and guided by.

and Quality

Using the recent technology, we apply the highest quality standards.


We care about the well-being and health of our consumers, which is confirmed by the world's renowned auditing, testing and verification agencies.


More than 650 of our employees diligently apply the highest standards in production.

Family Tradition

Our tradition lasts more than 135 years, meanwhile we have not abandoned untouched nature, our Zlatibor and the age-old family recipe.


We know who we are and where we come from, we comply with natural processes, admire our Mačkat and respect the consumers whom we offer our products to.

Transparency and Responsibility

Our business philosophy of transparency and responsibility has contributed to building stable long-term partnership relations.


We work every day for the benefit of our employees, consumers, business partners and the nature in which we live and work.


Employees are our greatest quality, teamwork is the generator of success and our driving force.

Preserving the Environment

We treat natural resources responsibly and make sustainable decisions in our business ventures.