Representatives of Zlatiborac Ltd. and the Olympic Committee of Serbia have signed sponsorship contract and Zlatiborac has become part of the pool of sponsors and the official food of the Olympic team of Serbia in the next three years. The contract was signed by President of the Serbian Olympic Committee Vlade Divac and Dušan Knežević, General Manager of Zlatiborac.

"Today, we are truly proud to become a partner of the Olympic Committee of Serbia and a part of the official support for our best athletes in the creation of better conditions for performance of our athletes on the most important sports event, the upcoming Olympic Games. In addition to its efforts to provide consumers with the best products, Zlatiborac as a socially responsible company aims to contribute in all areas of social life. Food gives strength and strength gives results – it is our motivation. We hope that our brand will stimulate our Olympic team in order to achieve top results and win medals", said the general manager of Zlatiborac Dušan Knežević. President of the Olympic Committee of Serbia Vlade Divac expressed his gratitude to "Zlatiborac" company for their recognition of sport as a great area of investing. "Serbian Olympians have been already training and preparing for the next Olympic Games, and I'm sure it means a lot to them the support of one of the most recognizable Serbian brands. I believe this cooperation will be implemented for mutual satisfaction and that all of us will have reason to rejoice in Rio in 2016", said Divac.