ZLATIBORAC PRODUCTS HAVE THE BEST PRICE-QUALITY RATIO IN THE SERBIAN MARKET

10.8.2015.

Products of Zlatiborac Ltd. won the medal "Best Buy Award" for 2015/16 in the category of durable salami. This award is given to products and services which are rated by consumers for the best price-quality ratio in their respective category in a domestic market. Results of a detailed survey, which was conducted in May 2015 by the International Association for certification - ICERTIAS, showed that the Zlatiborac products were in the first place according to consumer’s opinion on price-quality ratio, in the category of durable salami.

This survey covered 1200 respondents, citizens of the Republic of Serbia, who were Internet users older than 15 years. Most of the respondents answered that the best price-quality ratio in the Serbian market had Zlatiborac products, which made them the holder of this prestigious medal "Best Buy Award - no. 1 - the best price-quality ratio". The company Zlatiborac Ltd. has adjusted its producing process to meet the strictest international standards for food production, where confirmation for this effort came in the form of HCCP, GOST-R and Halal certificates granted to Zlatiborac Ltd. The quality of these products is evidenced by numerous awards. The German Agricultural Society (DLG) (Deutsche Landwirtschafts - Gesellschaft (DLG)), one of the most respected international institutions for assessing the quality and taste of food products, awarded Zlatiborac with over 30 medals for quality. In addition, the DLG awarded Zlatiborac for the continuous succes of its products at the "Ham and Sausage Quality Competition".